Snow Peak
Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style.
Snow Peak Visual Identity by Lin Hai was featured as a creative example of communication design by the A' Design Awards. Snow Peak Visual Identity was awarded the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design recognition program which rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
