Oat Milk
Oat Milk is a packaging design for a plant-based milk drink made from oats. The pack is an aseptic carton box measuring 85 mm in width, 85 mm in depth and 230 mm in height, and the graphics are applied by flexographic printing. Illustrations of young people with different lifestyles appear on the pack to present the drink as new and nutritious. Healthy daily habits are shown within the images in a subtle way. The design aims to stand out on the shelf and to invite consumers who do not yet know the taste of oat milk to try it.
Oat Milk Packaging Design by Iman Alemozaffar was selected as an outstanding representation of communication design by the A' Design Awards. Oat Milk Packaging Design received the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design award that recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
