Nu Us Supplement
Nu Us is a visual identity for a vitamin supplement brand. The logotype combines four upper case letters into one cohesive image. The letters use a thin and even typeface with sharp edges and consistent spacing, which keeps the mark clear and easy to read. The supplement is sold as day and night capsules. Morning capsules are placed in a white bottle and night capsules in a black bottle. Simple sun and moon shapes in bright yellow mark the difference. The minimal design is applied to labels, business cards and shopping bags.
Nu Us Supplement Visual Identity by Salvita Bingelyte was highlighted as an outstanding representation of communication design by the A' Design Awards. Nu Us Supplement Visual Identity received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition that recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
