Jotape 3D Duo
The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed. The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall. The biggest challenge was that through a few elements and textures the sensation the product needed.
Jotape 3D Duo Key Art Image by Mateus Morgan was recognized as an innovative example of communication design by the A' Design Award & Competition. Jotape 3D Duo Key Art Image earned the Silver A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design in 2023. The A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award is an international, jury-voted, fair and ethical design recognition program which recognizes superior design of animations, simulations, game designs, virtual reality models, architectural renderings, infographics, digital illustrations, 3D character models and more.
