Vicutu Concept
Vicutu Concept is a flagship store interior created for a fashion brand in Beijing. The store covers 1,680 square meters on two floors. A large three-dimensional aluminum woven diagrid system forms the facade and refers to the fabric and tailoring of men's clothing. Inside, textured artistic cement walls create a calm and sculptural setting. Walls and display counters appear to grow from the floor and the ceiling, and hidden light sources strengthen the sense of continuity. The interior offers visitors a physical experience of space and fashion.
Vicutu Concept Flagship Store by Mo Zheng was identified as a creative representation of architectural design by the A' Design Award & Competition. Vicutu Concept Flagship Store won the Golden A' Design Award in Interior Space and Exhibition Design in 2023. The A' Interior Space, Retail and Exhibition Design Award is an international, juried, academic and meritocratic design competition which recognizes exceptional design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
