Zhenjiu Zhencang Chinese Baijiu

Zhenjiu Zhencang is a packaging and display set for a Chinese baijiu spirit. The bottles rest on a tray shaped like a pearl shell, a form inspired by the painting The Birth of Venus. The overall shape recalls a sailboat moving over waves. A crystal base is carved with an ancient winery and lit by an LED light that refers to the long history of the producer. Metal, wood, PMMA and plastic are combined to create a collectible object. The pearl theme reflects the brand idea of nobility and preciousness, as brewing and pearl forming are both slow processes.

Zhenjiu Zhencang Chinese Baijiu Packages With Display by Yingsong Brand Design (Shenzhen) Co, Ltd has been highlighted as a grand illustration of communication design by the A' Design Award & Competition. Zhenjiu Zhencang Chinese Baijiu Packages With Display received the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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