To Beauty
To Beauty is a skincare brand identity and packaging design inspired by the cosmos and by meditative experience. The identity uses a gray color palette and an organic symbol that expresses the pulse of life. The facial cleanser has a specially structured screw nozzle that releases dense foam with a single push, which keeps its elasticity and reduces skin irritation from friction. The eyelash serum uses an airless container that is hygienic and free of preservatives. The caps join a hard exterior and a soft interior, with a grained surface and an engraved symbol.
To Beauty Skincare Brand by Yuta Takahashi has been identified as an exceptional representation of communication design by the A' Design Award & Competition. To Beauty Skincare Brand was awarded the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition that celebrates excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
