Animate
Animate was designed to cater to cats' curious nature and love for exploration, which is reflected in the brand's packaging. The macaron-colored packaging is not only visually appealing but the content is also made from natural ingredients that promote a cat's overall health and well-being. The use of bold and vivid color illustrations makes Animate packaging unique, setting it apart from other cat food products that typically feature photos of cats. It can easily identify buyers with the right formula for their cats, as well as the appropriate needs for their cats.
Animate Packaging by Hsiaojou Huang has been identified as an outstanding representation of communication design by the A' Design Award & Competition. Animate Packaging won the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, jury-voted, fair and ethical design accolade that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
