Changbai Snow
Changbai Snow is a packaging design for bottled natural spring water sourced from the forests of Changbai Mountain in northeast China. The label is printed on both sides of the bottle. The front carries a hollowed-out image of protected animals from the water source area, and the back carries a photograph of the snowy mountain landscape. The water inside the bottle acts as a lens and enlarges the rear image. Turning the bottle creates a parallax effect that makes the scene appear to move. The top of the bottle is cut in a mountain shape with ice crystal patterns.
Changbai Snow Packaging For Mineral Water by 37°Design has been identified as an innovative example of communication design by the A' Design Award. Changbai Snow Packaging For Mineral Water earned the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design prize that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
