Evoluwe
Evoluwe is a brand identity created for a customer service consulting firm. The identity uses the initials E and W to express shared and continuous evolution. The symbol is built from three geometric shapes that stand for three stages of the consulting process. A square represents the moment when client needs are understood. The second shape has one rounded corner and marks the start of the transformation. The third shape has two rounded corners and shows the completed evolution. The golden ratio guided the construction, keeping the identity consistent across digital and printed materials.
Evoluwe Branding Project by Jonathan Nacif de Andrade was recognized as an innovative example of communication design by the A' Design Award. Evoluwe Branding Project received the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design recognition program that recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
