Cycling for a Better Future

Cycling for a Better Future is a visual communication design created for the environmental, social and governance strategy of Giant Group. The strategy brings a wide range of sustainability efforts together into three pillars covering climate action, circularity and social inclusion. Bold gradient colours and simple circular shapes inspired by bicycle wheels form the visual language. The design is applied to website pages, visual identity guidelines, a brand booklet, infographics and social media images. The aim is clear communication with diverse audiences.

Cycling for a Better Future Visual Communication Design by RedPeak Global was highlighted as a grand representation of communication design by the A' Design Award & Competition. Cycling for a Better Future Visual Communication Design received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design prize that honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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