Shiny Meadow Milk Fit
Milk Fit is a packaging design for light fresh milk. The bottle is made of thickened and highly translucent PET, with a PE cap and a BOPP label, giving a glass-like texture that shows the milk clearly. Each set holds three bottles of 450 millilitres. A small green cat, shown in different postures, is the main visual element. The green colour refers to the ecological environment of the farm. Recycling icons on the label support the idea of environmental protection. The cat also links the product to a stray animal rescue campaign.
Shiny Meadow Milk Fit Package by Mengniu Fresh Dairy Products Co., Ltd was selected as an outstanding illustration of communication design by the A' Design Award & Competition. Shiny Meadow Milk Fit Package received the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design award which celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
