Mugo
Mugo soda consists of four types of drinks that are Mocktails, Lemonades, Spicy syrups and Energetics. All the recipes are exclusively invented. The original approach in Product creations requires similar approach in Packaging Design. The solution to this problem is a Typographic one. It is based on the design of the classic label of traditional expensive alcoholic beverages, but in order to present the originality and novelty of the product, with a significant rethinking of the classics. The multi-layered and contrasting design structure makes design individual and remarkable.
Mugo Bottled Soda Label by Tanya Dunaeva has been selected as an outstanding illustration of communication design by the A' Design Award & Competition. Mugo Bottled Soda Label received the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
