Beijing Happy Valley
The two illustrations attempt to combine multiple styles such as New Chinese style and Pop. The project has too many elements and designers hope to put these elements in a reasonable and harmonious way within the same visual system. The other design style is bolder with more vivid color contrast on top of ensuring the completeness of the picture bringing greater visual impact to people. Designers made many attempts to visualize and reshape the two classic mythological stories of Qi Tian Da Sheng and Nezha Naohai and integrate them together.
Beijing Happy Valley Illustration Series by Wu Yao was featured as an exceptional representation of communication design by the A' Design Award. Beijing Happy Valley Illustration Series received the Golden A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design prize which celebrates excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
