New Year Gift Box
Xiaohongshu's 2022 New Year gift box comes from a legend about the Spring Festival. Continuing the tradition of ancestors, Xiaohongshu has prepared a different set of Light, Sound, and Red. The gifts include a camping night light, Halli Galli, red envelopes, and a red calendar book representing Xiaohongshu. This gift box combines the legend stories with three kinds of gifts, generating a new design method from the traditional culture. It hopes to express good wishes for the Chinese New Year and pass down a cultural inheritance to the new generation.
New Year Gift Box Packaging by REDesign@Xiaohongshu Team has been recognized as an innovative example of communication design by the A' Design Award & Competition. New Year Gift Box Packaging won the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program that recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
