Al Mocha Port
A series of packaging designs for Al Mocha Port, Saudi Arabia. Design is inspired by history, culture, and provenance to create an identity that reinforced authenticity and expertise. The packaging is clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. Navy Blue, Forest Green, and Gold colors aim to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. A flexible labeling system allows the brand to adapt the offering easily, throughout the year.
Al Mocha Port Coffee Packaging by Elena Gamalova was selected as an exceptional illustration of communication design by the A' Design Award. Al Mocha Port Coffee Packaging won the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, meritocratic, just and fair design award that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
