Proshot Coffee
The project shows the process of coffee production from planting to presenting the product. The creation of these imaginary giants and their nomadic tools is to support the environment and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the child-inside of humans and their imaginary world. The illustration is done with the watercolor technique. Using shiny parts in the print technique will allow the packages to be more seen.
Proshot Coffee Package by Mohsen Koofiani was recognized as an exceptional illustration of communication design by the A' Design Award. Proshot Coffee Package received the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious, international, juried design award which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
