The Tridea Project
This book, The Tridea Project: Culturally Diverse Co-Creation, documents the brand's conception and its subsequent evolution. The content consists of three chapters, first an overview of the project and its creator. Second a detailed brand guidelines and thirdly a visual essay, discussing the brand values of inclusion and diversity, both of which have been pivotal factors to this 4 year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project values.
The Tridea Project Book by Lisa Winstanley has been identified as an outstanding representation of communication design by the A' Design Awards. The Tridea Project Book earned the Silver A' Design Award in Print and Published Media Design in 2022. The A' Print and Published Media Design Award is an international, juried, academic and meritocratic design award that celebrates exceptional design of brochures, posters, magazines, catalogs, flyers, business cards, billboards, books and more.
