Johnnie Walker Limited Edition
Johnnie Walker Limited Edition is a gift packaging design for a whisky bottle released for the Mid-Autumn Festival in China. The Mid-Autumn Festival is an important time for family reunion, so the themes are home, reunion and emotion. The design draws on the doors and windows of traditional Chinese architecture. The outer box opens as a double door, held closed by a magnet button in the centre, and reveals the bottle inside. Orchids, butterflies and auspicious clouds are depicted. Gilding and laser cutting are used on the box, and sandblasting is applied to the bottle.
Johnnie Walker Limited Edition Packaging by Ofen Hu was highlighted as an innovative illustration of communication design by the A' Design Awards. Johnnie Walker Limited Edition Packaging earned the Golden A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
