Sxdesign
Sxdesign is a brand identity created for a design studio based in Beijing, China. Every detail of the logo follows a 1:1.414 ratio, which gives the mark a compact and composed appearance. Small graphic elements in the corners recall quotation marks and frame the rectangles of the logo. The arrangement makes the mark symmetrical and suggests the citation, marking and interpretation of language and ideas. Through motion graphics, the logo can also grow into the traditional Chinese form of the studio name, linking tradition and modern design.
Sxdesign Brand Identity by sxdesign has been highlighted as an innovative illustration of communication design by the A' Design Awards. Sxdesign Brand Identity won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize that honors exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
