Wildheart Organics
A premium look for an impeccably organic scented soy candle line. The idea was to break into higher-end retailers with a look that would stand up to the quality of the product, to be communicated through the product livery. Material selection and finishes are key to consumers' perceptions, from both an initial impression to a second more considered evaluation. The colours used are derived from the plants and herbs that make each of the fragrances. The illustrations have an ethereal quality, alluding to scent dissipating into the air as a candle burns.
Wildheart Organics Aromatherapy Candles by Angela Spindler was highlighted as an innovative representation of communication design by the A' Design Awards. Wildheart Organics Aromatherapy Candles received the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade that rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
