Uncontrolled Love

Uncontrolled Love is a publicity project for a public exhibition against domestic violence. The project includes a website, posters and an animated video. The exhibition presents the negative effects of domestic violence on children through real events and works of art. Visitors are shown how such treatment can harm the physical and mental health of children. Deep colors and a carefully developed painting style were selected to make the message direct and engaging. The aim is to help parents recognize harmful ways of educating children.

Uncontrolled Love Publicity for Public Exhibition by Ziyue Hu was recognized as an exceptional representation of communication design by the A' Design Awards. Uncontrolled Love Publicity for Public Exhibition was awarded the Iron A' Design Award in Movie, Video and Animation Design in 2022. The A' Movie, Video and Animation Design Award is a juried, academic and highly prestigious design award that honors excellent design of feature films, short films, documentaries, animations, music videos, experimental films, commercials, trailers and more.

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