MTN Dew Cake-Smash
MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again.
MTN Dew Cake-Smash Beverage Packaging by PepsiCo Design and Innovation has been featured as an innovative example of communication design by the A' Design Award & Competition. MTN Dew Cake-Smash Beverage Packaging was awarded the Golden A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program that celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
