Lowen
Lowen is a packaging design for a beer series. The design combines pen drawing, mezzotint art and street tattoo illustration. Geometric shapes and bright colors mark the different flavors, including raspberry, cherry and Weissbier, so each variant can be recognized quickly and directly. The illustrations contrast wild and gentle imagery to create a strong visual effect and a social character. The cans are made of aluminum and the bottles are made of glass. A detailed printing process keeps every image clear and precise.
Lowen Packaging by China Resources Snow Breweries was selected as a creative representation of communication design by the A' Design Award. Lowen Packaging was awarded the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious international design recognition program that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
