Gujing
Gujing is a packaging design created for a cultural and creative product inspired by Sanxingdui. The design combines Sanxingdui bronze culture with the Gujing brand. A bronze mask is refined into a simple visual symbol and applied to both the box and the bottle. The box has a hollow structure and integrated lights, so the mask motif remains visible at night and creates a sense of mystery. The bottle surface carries the texture of a bronze mask, which strengthens the visual effect. The aim is to present Sanxingdui culture in a distinctive and memorable form.
Gujing Display Sanxingdui Culture by Infinity studio was recognized as an outstanding example of communication design by the A' Design Award & Competition. Gujing Display Sanxingdui Culture earned the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
