Vessi
Vessi Animation is a promotional animation created for a boot. The animation presents the product through natural visual elements that link the footwear to the lifestyle of the customer. Water relates to the features of the boot, while clouds suggest lightness. The boot was modeled with hard surface techniques in 3ds Max, using photographs as reference, and leather textures were applied. Rendering was done with Redshift and simulations with Houdini. The animation was used on the product website and on social media, without explanatory text.
Vessi Website and Social Media by Mateus Morgan was selected as a creative representation of communication design by the A' Design Award. Vessi Website and Social Media received the Silver A' Design Award in Movie, Video and Animation Design in 2022. The A' Movie, Video and Animation Design Award is an international, juried, academic and meritocratic design prize which rewards superior design of feature films, short films, documentaries, animations, music videos, experimental films, commercials, trailers and more.
