Freeze Dried
Freeze Dried is a coffee packaging design created for a young consumer market. The packaging combines a modern look with elements of traditional Chinese culture. The visual concept is based on the five elements of gold, wood, water, fire and earth, and uses traditional Chinese colors. A large can holds several smaller cans, so the set is simple to store and to carry. Each small can is resealable, which helps control the amount of coffee used. The outer label is printed on coated paper, and the small cans are made of polypropylene.
Freeze Dried Coffee Packaging by Shanghai Yuanshang Culture Communication was identified as an exceptional example of communication design by the A' Design Awards. Freeze Dried Coffee Packaging won the Golden A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious, international, juried design award that rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
