Plant Selected
Plant Selected is a packaging design for a range of plant-based drinks. The container is a PET bottle covered with matte film, measuring 60 mm in width, 60 mm in depth and 177 mm in height. Green is used for the soya drink and blue for the oat drink. The product name is set in a large graffiti-style English font, and gold soya beans and oats are integrated into the letters. A fully colored background forms a strong color block on the shelf. Product benefits are placed at the bottom to inform consumers.
Plant Selected Beverage by Blackandgold Design (Shanghai) Co., Ltd. was identified as an innovative example of communication design by the A' Design Award. Plant Selected Beverage was awarded the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, meritocratic, just and fair design award which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
