Wuliang Image
Wuliang Image is a liquor packaging design created for a Chinese Baijiu brand. The bottle shape is inspired by the Moon bottle of the Ming Dynasty, and the round body suggests the full moon and the idea of reunion. Curved lines and water wave stripes wrap the bottle like silk. The glass body is sandblasted and carries an embossed rose gold logo, while the bottle top uses a matte metal electroplating process. The box is made of frosted gold acrylic with relief metal and hot stamping. The translucent ground texture supports a stable and comfortable grip.
Wuliang Image Liquor Packaging by Luo Heng was identified as an exceptional example of communication design by the A' Design Award. Wuliang Image Liquor Packaging was awarded the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
