Guizhou Moutai Maoyuan Jiu

Guizhou Moutai Maoyuan Jiu is a packaging design for a Chinese liquor. The bottle is made of glass with a sandblasting process and an embossed rose gold logo. The neck is finished with a metal spraying process, and the top of the lid is embossed with imitated glass. The outer box uses hot stamping and embossing. Dark green and gold form the main color scheme. Wave patterns refer to the Chishui River used in production, while a flying goddess on the lid and a crane with pine branches on the neck follow traditional Chinese motifs.

Guizhou Moutai Maoyuan Jiu Liquor Packaging by Luo Heng was recognized as an outstanding example of communication design by the A' Design Award & Competition. Guizhou Moutai Maoyuan Jiu Liquor Packaging earned the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design prize that rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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