Xi Jiu Hanmi
Xi Jiu Hanmi is a packaging design for a Chinese liquor. The bottle uses an octagonal structure instead of the common round bottle. The cap shape is drawn from a Han dynasty palace tower, and the body refers to a Shuang Mao jade ornament. The bottle shoulder carries illustrations of four sacred animals: the azure dragon, the white tiger, the vermilion bird and the black tortoise. The bottle is made of high grade matte sprayed glass. The box is embossed and hot stamped in black, gold and dark red. The design reflects Han dynasty court culture.
Xi Jiu Hanmi Liquor Packaging by Luo Heng was identified as an innovative example of communication design by the A' Design Award & Competition. Xi Jiu Hanmi Liquor Packaging earned the Golden A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program which honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
