Pindao Tiancheng
Pindao Tiancheng is a packaging design for a liquor brand, based on Taoist culture. The glass bottle is shaped as the number one, a reference to the Taoist idea that one gives rise to all things. The simple form reflects the brand culture and makes the product easy to recognize. The glass bottle is sprayed with color and the pattern is baked onto the surface. The box is made of special paper with bronzing and embossing, and measures 150 by 120 by 300 millimeters. The box opens from the side for easy display. After use, the bottle can serve as a vase or a decoration.
Pindao Tiancheng Liquor Packaging by Jun Li has been recognized as a grand example of communication design by the A' Design Awards. Pindao Tiancheng Liquor Packaging received the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program which celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
