Tsingtao Beer
Tsingtao Beer is a gift box packaging created for the 120th anniversary of the brand. The design holds three vintage Pilsner beers and is based on the distinctive architecture of Qingdao. The illustration combines local landmarks with brand culture, showing the link between the brand and the regional culture. The outer case unfolds to both sides, a movement inspired by the blossom of hops, one of the beer ingredients. The beers are revealed when the gift box is opened. Specialty paper is used, and production includes UV printing, hot stamping and embossing.
Tsingtao Beer Packaging by Tsingtao Brewery Culture Media Co., Ltd. was selected as an outstanding example of communication design by the A' Design Award. Tsingtao Beer Packaging won the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious international design recognition program that celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
