Kind Tea is a Charitable Project

Kind Tea is a packaging design for a range of natural teas sold for a charitable project. The tea is made by two boys with Duchenne muscular dystrophy, and sales raise funds for their rehabilitation. The packaging shows a colorful character that reflects the joy of childhood. Three flavors are marked by three color schemes, so each variety is easy to recognize. Every flavor also has a winter version. The format is a 50 gram sachet with a label of 100 by 180 millimeters. Production and assembly were kept simple and economical, because the boys prepare the packages themselves.

Kind Tea is a Charitable Project Tea Packiging by Viktoriia Korytina has been featured as a creative example of communication design by the A' Design Awards. Kind Tea is a Charitable Project Tea Packiging earned the Iron A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, jury-voted, fair and ethical design accolade that rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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