Shuanghui Rebrand
Shuanghui Rebrand is a packaging design for a cooked ham product sold in China. The redesign keeps the original brand elements and replaces pixelated images with geometric graphics, so the package can be recognized from a distance. Views of the product from different angles and in different combinations are simplified into rounded shapes. Three groups of bright colors separate the different flavors. A clear information layout and a unified series system help shoppers find the desired item quickly. The new brand lettering follows a gentle arc.
Shuanghui Rebrand Packaging by TIGER PAN was highlighted as an outstanding illustration of communication design by the A' Design Award. Shuanghui Rebrand Packaging won the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious, international, juried design competition that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
