Loacker Rebrand
Loacker Rebrand is a packaging and brand identity system created for a historic food company known for wafers and chocolate products. The logo takes the form of a coat of arms that includes Mount Sciliar, a reference to the family name, the roots and the surrounding nature. Each product family is presented with a clear description of the recipe and the ingredients. The hierarchy of the packaging elements has been redefined and the product images are realistic. A code on the back of each pack links to further information about the brand and the item.
Loacker Rebrand Packaging by Marco Ventrice was selected as an exceptional example of communication design by the A' Design Awards. Loacker Rebrand Packaging received the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design award which celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
