XinJiHao Puer
In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years. The mountain pattern in the outer box and the three-dimensional mountain sculpture in the inner pot represent the mountain that the tea passed through in the process of transportation and the mountain that gave birth to the tea respectively, making the ancient Pu'er tea a container with unique memory.
XinJiHao Puer Tea Packaging by EvanChen was selected as an exceptional example of communication design by the A' Design Award & Competition. XinJiHao Puer Tea Packaging won the Golden A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious, international, juried design award which celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
