The Treasure of Zbojniks
The Treasure of Zbojniks is a label design for Zbojnicka fruit distillates. Zbojnicka in Slovak means belonging to a Zbojnik. Zbojniks were robbers who took part in insurgencies against serfdom, and people believed that they hid treasures in the Slovak mountains. The label presents the distillates as the treasure of Zbojniks. Velky Rozsutec mountain is shown at the top, and Slovak ornaments from different regions frame the design. Engraving-styled illustrations are printed in two colors on matte cream paper with a soft texture. The product name is applied with gold embossing.
The Treasure of Zbojniks Label by Sasha Sharavarau was highlighted as a grand example of communication design by the A' Design Award & Competition. The Treasure of Zbojniks Label was awarded the Golden A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
