Durex
Durex Fun and Adventure is a packaging design for condoms sold in the Chinese market. The box is made of paper and measures 64 mm in width, 37 mm in depth and 125 mm in height. The graphic design for the product benefits is coated with spot UV. The graphics are inspired by pixel art games, so the range looks like game merchandise on the shelf. Many buyers in China feel embarrassed when choosing condoms in stores. The pixel style explains the product benefits in a light way, without explicit images, and helps the range stand out.
Durex Condom by Blackandgold Design (Shanghai) Co., Ltd. has been highlighted as an exceptional illustration of communication design by the A' Design Award. Durex Condom received the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize that rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
