Bel Gusto
Bel Gusto is a packaging design for a line of fresh pasta made from durum wheat. The packaging is styled as a postal parcel sent from Italy. Postage stamps, postmarks, hand-drawn illustrations of Italian historical places and an imitation of kraft paper are used. A viewing window allows the buyer to see the pasta inside the box before purchase. Colored stripes of the same saturation and brightness separate the different pasta shapes within the line. The packages are printed on PET film with selective varnish.
Bel Gusto Packaging by Olha Takhtarova has been identified as an exceptional representation of communication design by the A' Design Award & Competition. Bel Gusto Packaging earned the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize that honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
