Happetsy
Happetsy is a brand identity created for a pet products company. The design combines an old-school retro style with modern minimalism. The retro character is expressed through the color palette, a handwritten typeface, and polka dot patterns. Clean layouts, open spaces, and a sans serif typeface add a fresh modern touch. The logo pairs an illustration of a cat and a dog with a rectangle, a shape linked to stability and loyalty. All graphics were drawn as vectors and delivered in RGB, CMYK, and Pantone colors for a consistent appearance across all media.
Happetsy Brand Identity by Anamarija Leljak has been selected as an innovative example of communication design by the A' Design Awards. Happetsy Brand Identity won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design recognition program that rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
