Chef's
Chef's is a label designed for a collaboration beer created by a chef, a winemaker and brewers. The beer combines characteristics of beer and wine and is intended for the fine dining market. The label follows the visual language of wine labels through a minimalist layout, quality materials and an elegant typeface that is both modern and classic. The traditional chef uniform, a white double-breasted jacket with black buttons, served as the inspiration, while a golden line suggests refinement. Offset printing, gold foil and three-dimensional varnish are applied on textured uncoated paper.
Chef's Beer by Ana Mrazek Lugarov was identified as a grand representation of communication design by the A' Design Award & Competition. Chef's Beer was awarded the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
