Dashi Egg Sand
Dashi Egg Sand is a takeout package for a Japanese omelette sandwich. The wrapping paper is printed with an illustration of the sandwich cross-section, expressing softness and a handmade feel with a deliberately rough impression. The ink colors represent eggs, sauce and the ocean blue of the store. The box is made of unbleached kraft paper with water and oil resistant treatment, without plastic or film. When the wrapping paper is opened, the package becomes a piece of tableware that presents the dish. The aim is to enrich the whole meal experience.
Dashi Egg Sand Packaging by Yuta Takahashi was identified as an outstanding representation of communication design by the A' Design Award & Competition. Dashi Egg Sand Packaging received the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design recognition program that rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
