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DesignAmid Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Benin Branding

Benin

Benin is a brand identity created for a family-run coffee company with more than 30 years of experience. The identity supports the expansion of the coffee shop business into a franchise model. A smiling Cherub icon serves as the central symbol, referring to the Renaissance and to Italy, the homeland of premium coffee. Bright pink, blue, yellow and red tones and a texture of angelic clouds carry a cheerful mood. To-go cups and paper bags are printed on natural paper with CMYK offset, while metal tins preserve coffee quality.

Benin Branding by Anja Zambelli Colak has been selected as an innovative representation of communication design by the A' Design Award. Benin Branding earned the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition which celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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