Cuishan Intelligent Kitchen
Cuishan Intelligent Kitchen is a visual identity created for a food venue in Wuxi, China. The identity joins local food culture, city history and internet themes within one brand system. The logo is arranged and repeated to form a brand pattern with strong recognition. Ginkgo, swallow and cloud motifs are used as core elements. The ginkgo refers to long-standing Chinese culture, the swallow to the region south of the Yangtze River, and the cloud to nature. The project covers 1770 square meters and was completed in 2019.
Cuishan Intelligent Kitchen Restaurant by Yu Pan has been highlighted as an exceptional representation of communication design by the A' Design Awards. Cuishan Intelligent Kitchen Restaurant received the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design award that rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
