Sogurt
Sogurt With Love and All Things Good is a packaging design for frozen yogurt ice cream cups. Fresh colour hues are used to reflect an approachable, light-hearted and elegant brand voice. Overlaid illustrations personify the fusion of key ingredients within each crafted flavour. Typography, iconography and layout are arranged to present product information clearly and to support easy reading. The plastic lid of the previous packaging is replaced with a paper lid. Each cup holds 125 millilitres and is 74 millimetres wide.
Sogurt Froyo Ice Cream Packaging by Jimmy Chew was highlighted as an outstanding representation of communication design by the A' Design Awards. Sogurt Froyo Ice Cream Packaging won the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
