System
System is a brand identity design created for a clothing label that serves people of all genders. The identity is based on the concept of an attitude archive, described as a place that stores attitudes for many moments beyond style. A module formed by dividing a square in half stands for one attitude, and several modules together express the archive. The module is applied to advertisements, tags, labels and packaging. The logo is printed with a white foil press, and the symbol is tooled for a refined look. The visual language is kept neutral and clean.
System BX Design Renewal by Plus X was selected as an innovative example of communication design by the A' Design Award & Competition. System BX Design Renewal won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade which recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
