Tianyoude Private House Wine
Tianyoude Private House Wine is a packaging design for highland barley liquor. The design uses three representative animals of the plateau as anthropomorphic illustrations. The Tibetan antelope, with a docile nature and a sensitive sense of taste, is shown as the winemaker. The brown bear, with a strong body, is shown mixing the materials. The wild yak, a typical alpine animal, completes the group. The outer box takes the form of a gift box and is made of environmentally friendly special paper. Hot stamping and printing reflect the plateau ecology.
Tianyoude Private House Wine Liquor by Design Department-Saturn Team was identified as an exceptional representation of communication design by the A' Design Award & Competition. Tianyoude Private House Wine Liquor was awarded the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design recognition program that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
