Gogoon
Gogoon is a bottle and packaging design for baijiu, a Chinese distilled spirit. The bottle has a simple cylindrical form that expresses purity. The shoulder carries a hammer pattern that refers to careful craftsmanship. The body is finished with a fine daylight grain texture that reflects light across the surface. The cap combines metal, leather grain and wood, giving a plain shape a rich texture. The bottle measures 75 mm in width, 75 mm in depth and 260 mm in height. The design presents baijiu in a light luxury style for a new group of consumers.
Gogoon Alcoholic Beverage Packaging by Wen Liu was selected as a grand example of communication design by the A' Design Award. Gogoon Alcoholic Beverage Packaging earned the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious, international, juried design prize which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
