Alienergy Energy Drink
Alienergy is packaging for a sugar free energy drink. The design uses a slim aluminium can measuring 58 mm in width, 58 mm in depth and 142 mm in height, holding 330 ml. Aluminium was chosen because it can be recycled and repurposed efficiently. An alien figure, drawn as an extension of the brand logo, forms the main graphic and is repeated across the product line. A clean colour palette, straight lines, geometric shapes and metallic accents give the can a strong shelf presence. The information hierarchy highlights the sugar free formula.
Alienergy Energy Drink Functional Beverages by Chi Forest has been identified as a grand representation of communication design by the A' Design Award & Competition. Alienergy Energy Drink Functional Beverages won the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition that recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
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